14.8 Presentation design

A presentation is not the report placed on slides. It should:

• organize slides around conclusions;
• use one main idea per slide;
• replace paragraphs with concise evidence and readable visuals;
• explain technical ideas in plain language;
• connect recommendations to evidence;
• keep technical backup material available; and
• be rehearsed for timing, transitions, and questions.

A slide headline should state the message. “Forecast” is a topic. “Population growth will add approximately 480 annual visits under constant utilization” is an explanatory headline.