14.11 From complete to convincing
A report can contain every expected section and still remain a mid-stage professional draft.
| Draft symptom | Revision question |
|---|---|
| The summary lists activities | What should the reader know, decide, or do? |
| Many analyses receive equal emphasis | Which findings change the conclusion? |
| A long EDA sits only in an appendix | Which verified findings belong in the main argument? |
| Charts are numerous or unreadable | What comparison must each figure make at final size? |
| A persona includes inferred traits | Which traits were observed? |
| A recommendation is followed by assumed growth | Is this a forecast or a labelled scenario? |
| External and client percentages are compared | Are definitions and denominators compatible? |
| A model is named but not evaluated | What baseline, validation, and metric support it? |
| The report becomes very long | What can be condensed or removed? |
Revision should proceed from argument to evidence to presentation. Polishing language cannot repair an unsupported conclusion.